Are you interested in purchasing season tickets for your favorite NFL team? Do you wish to claim the rights to purchase season tickets in a specific spot? If so, then you need to learn more about season tickets and whether or not they’re a smart investment.
To summarize this entire article with one six-worded answer: yes, they are a smart investment. However, it’s important to understand why a personal seat license is the way to go, what they are, and their benefits.
See below for an in-depth guide that highlights the true value of PSLs from a beneficial and financial perspective.
What Is a Personal Seat License?
Some of you might be looking to purchase season tickets for your business. This is a worthwhile investment since they can be used to reward your employees, intrigue your clients, help you seal the deal with prospects, and so on. You can also make your money back by selling your seats to a few individual games.
However, if you’ve got your eyes set on premium seats you must understand the term “personal seat license”. A personal seat license (PSL for short) allows you to pay for a license on a seat-by-seat basis. It allows you to invest in a seat, similar to the way you’d invest in land (sort of).
Once you invest in a PSL for however many seats you’re interested in, you have the sole right to buy season tickets year in and year out for those individual seats.
Let’s say you’re wanting to purchase a PSL in the Atlanta Falcons’ stadium in Section 150, Row A, Seats 3 and 4 (just as an example). Once you purchase PSLs for those seats, you have the right to purchase season tickets for Section 150, Row A, Seats 3 and 4 for every year thereafter.
In the past, PSLs were even more valuable because they were tax-deductible. That’s no longer the case, however, due to the Tax Cuts and Jobs Act. Even still, they offer an incredible value for your personal or professional interests.
The Benefits of Investing in PSLs and Season Tickets
Now that you understand the role that PSLs play in the season ticket purchasing process, let’s take a few looks into the financial benefits of them as an investment. See below for some of the major perks of investing in personal seat licenses.
Saves You Money
For some of you that aren’t religious sports fans, you might not see the value in committing yourself to purchase tickets to every home game for one NFL team. You might just look at online portals like StubHub (you could also look for coupons and discounts for such sites as well, if you intend to save money), where you might be able to purchase your tickets for a particular match.
However, even if you aren’t the biggest sports fan, there’s no denying the savings that season tickets can offer you. If you’re wanting to use your season tickets as an incentive for your employees/clients, then they can help you save money.
For example, let’s say that you’re wanting to take a client, who’s a huge New York Giants fan, to a game at MetLife Stadium. If you wanted to purchase them lower-level seats on the sideline, you could save as much as $1,500 per seat (or more) each game. On top of the fact that you’d be able to take a lot more clients to the other games.
Plus, if there is a game or two you don’t plan on making, you can resell your seats online and make more than you originally paid for the seats for that game. Some season ticket holders sell tickets to the higher-tiered games on the schedule to make back a good portion of their entire season ticket price.
Investment With Tremendous Upside
Season tickets act like stocks in a lot of ways. They allow you to purchase seats at the very beginning of every offseason at a price that’s lower than their individual game price.
As every NFL fan knows, NFL seasons are hard to predict. The team you invest in season tickets with could go on a roll and suddenly become the hottest ticket in town. All of a sudden, your seats for their next home game can be resold at 2 or 3 times their original price!
The individual game price for seats fluctuates quite a bit depending on a variety of factors, such as seat availability, the matchup, the day of the game, the time of the game, and so forth. However, since you bought your season tickets below the individual game price, there’s very little risk involved.
Even if the NFL team ends up having a rough season, the premium experience with your PSLs will hold. Clients will love the opportunity to enjoy a luxury stadium experience, which brings us to the next point…
For those of you investing in PSLs for business reasons, you know how helpful it is to find different ways of incentivizing your clients to buy. Think about how well season tickets to your town’s NFL team, one of the hottest tickets in town, will help you close sales.
You can use them as a reward to boost your employees’ productivity, giving you a higher ROI from their salary. You can use them to close the sale with that client that’s been giving you rebuttal after rebuttal.
Season tickets are a unique and highly-coveted item. Invest in them each year and have 8 separate tools (the number of NFL home games each year) to seal the deal with your biggest orders.
Invest in PSLs and Season Tickets Today
Now that you have seen an in-depth guide on what PSLs and season tickets are, as well as their financial benefits, be sure to use this information to your advantage.
Be sure to read this article for more information on the best value PSLs in 2021. This article can help you look at sports tickets from an investment perspective.